In 2021, I had the honour to rebrand the former Ontario junior hockey team, West Carleton Inferno, into the Almonte Inferno after their relocation was announced at the end of the 2020-21 season. With that, I provided the newly named team with a logo suite that included a primary logo, secondary logo, custom word mark logos, as well as a home and away jersey design that will be used in the 2022-23 season.
Client: Almonte Inferno
Almonte Inferno Rebrand Scope:
- Discovery & Strategy
- Brand Identity
- Jersey Design
TEAM IDENTITY
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/1c2467d7-1568-4d3d-9d7a-4103416a0e6e_rw_1920.png?h=c60225d6586ffac6535d56db6a95cb52)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/6cbedb5f-1365-47d6-9f6e-f02e9d1e90e2_rw_1920.png?h=e18c4bc5f3f63b12c8c84ff9629901f0)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/0a38e70c-c538-4b5d-b92d-a6de192626b2_rw_1920.png?h=39f6b77de206adfe9a72cf7fa0ee77cf)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/cd029296-c180-41a5-9b85-46b6fce886a6_rw_1920.png?h=ed456a8cb389d6aff4c310292bd5a4cd)
LOGO BREAKDOWN
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/7fce1c82-5afd-436d-9ffe-0d6450c2dc55_rw_1920.jpg?h=0b7362854a0e970153d4716f08742d03)
JERSEY DESIGN
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/c749f18a-a1c0-4c32-a40c-b0cc559b1cce_rw_1920.jpg?h=c40d79281e4cdde5e00be1df39fb7c4b)