Billy Bones Barbeque has been serving award-winning barbeque since 1976, earning a reputation as one of Ontario's most recognizable festival food brands. While the business had built decades of recognition on the road, its visual identity lacked consistency across signage, merchandise, social media, menus, and event environments.
The goal was to create a cohesive identity system that honoured the brand's heritage while giving Billy Bones the tools to present itself consistently at every customer touchpoint.