In 2019, Cardinal League executives came to me to develop the brand identity for their new simulation football league, as well as the identities for their 7 teams, with each package consisting of a primary and word mark logo.
Client: Cardinal League Football
Cardinal League Rebrand Scope:
- Discovery & Strategy
- League Brand identity
- 7 Team Brand Identities
4 logos featured in Logo Lounge 13
LEAGUE IDENTITY
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/f0ede8ec-1fa2-43b1-b3fa-a76456f825e1_rw_1920.jpg?h=9ce6e9557b553e6e376e92926bb9459a)
TEAM IDENTITIES
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/13e87b50-8c2d-44ea-8f6b-9e40edf53452_rw_1920.png?h=11cb6cc5f23b1be5d51d3cbd0613e53c)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/5aa30ba9-99ac-40ae-9e45-dbc59136cdc5_rw_1920.png?h=a94b94de827c9d73036cc65a8f25995f)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/e415ed8a-1b40-4012-afd1-0d82eb0a7f81_rw_1920.png?h=8faefff6d2d8b517387b1d21691889e6)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/46c5ff86-7023-4aae-90e7-1ddd4a66cf32_rw_1920.png?h=fc3f24237ce82dc9b494de8c0613cf55)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/651da294-7b80-4dfa-acaf-677543a968f9_rw_1920.png?h=c7993128b12e926b70656b419fddbd80)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/edf90e63-30db-44ab-91bd-4fe6b5698ac6_rw_1920.png?h=e469edef251c35f1bca5cdbe2f723ace)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/d451d9fe-5691-4521-8f38-13b202f51020_rw_1920.png?h=eb2f24451fb6fcfa277ee1fee9d0fc14)