In 2021, the WUBL came to me to develop the brand identities for each team in the league, consisting of a primary, secondary, alternate and word mark logo. Below is the visual identity done for the Columbus Cardinals.
Client: WUBL
Rebrand Scope:
- Discovery & Strategy
- Brand Identity
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/8451af8f-b2d8-4755-a7a7-415850566696_rw_1920.png?h=c59c4812610d561a11860bfcf4fe0ede)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/a735c6d3-ffc8-4e63-937c-97aa70f090d1_rw_1920.png?h=571e67f507b2bac70ca898008dada96a)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/5cbd9830-4937-4d46-b008-dc8c13b315b2_rw_1920.png?h=20363a2531d97488b6c4deecf685e328)