I decided to take on a personal project to develop a rebrand proposal for the Connecticut Whale. They are a professional women's hockey team that play in the PHF.

This is in no way meant to diminish the already great branding of the team, this was simply a personal exercise to develop my own skills further.

The scope of this project included:

Primary Logo, Secondary Logo, Jersey Design, Pattern Design and Social Media Design.

I hope you enjoy, please let me know what you think in the comments section. 


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