![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/6601d1a5-cf55-4d82-88f5-e0f238e20eb7_rw_1920.jpg?h=b5adfc70fd0f786247126d73c5a8f9ad)
I decided to take on a personal project to develop a rebrand proposal for the Connecticut Whale. They are a professional women's hockey team that play in the PHF.
This is in no way meant to diminish the already great branding of the team, this was simply a personal exercise to develop my own skills further.
The scope of this project included:
Primary Logo, Secondary Logo, Jersey Design, Pattern Design and Social Media Design.
I hope you enjoy, please let me know what you think in the comments section.
Thanks!
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/c7d6257b-49b5-469f-822b-b6e5c0c4cbcb_rw_3840.jpg?h=28209969c3f1174bbbf7b94463d39b02)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/d5c1bd17-5ffa-4772-8e4a-3b9bdae98938_rw_3840.jpg?h=45c141aae6f0f15bf3da859829e0f3ef)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/f5318439-f781-4a46-9c43-6f6a1ce4ebf8_rw_3840.jpg?h=88a20cbe0efd4dd7feaa8b8eabea4beb)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/588530b0-a06a-4aff-b86d-fd04d80e334e_rw_3840.jpg?h=b585332146b65d5c5fb4b97b3998bf58)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/5265a390-db35-40f1-ad91-d3aefd7f30bf_rw_3840.jpg?h=7bd05926492f98274fc22f1de4fac797)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/64044bb6-1eb4-46f6-91a3-8b0a46e9a371_rw_3840.jpg?h=5484935f64d1b828932185fd8ce40766)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/1e5b61fe-b227-4a22-b19c-7e2c1b01df3b_rw_3840.jpg?h=e7d8570bd988f7dae6da495891595ce9)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/613a515c-acc8-4c6f-a9b6-2772ee2d4927_rw_3840.jpg?h=7053a05b9b179aa3ee37a2082bbe5583)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/d1342609-fe06-402a-8d46-0521844ca60d_rw_3840.jpg?h=d68b3626fa1c0a525abc8de6c4ad34ce)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/38cbb55e-5850-4bd0-86ab-9da5e3dcc209_rw_3840.jpg?h=cf0990ac727bd0136e045998289b5991)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/274948ce-82dd-4742-84f9-9521a43c5587_rw_3840.jpg?h=2bb200e7945af14f0f00a8a57844f412)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/779898fb-ef29-4c57-808c-cd7630cc5bfc_rw_3840.jpg?h=0413b2482c8965dfb6b7f42a327430a5)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/c9faed73-5323-4e68-87dd-faa00d3fe23a_rw_3840.jpg?h=7d2466408bb174a861894dbd62101da0)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/500cdc72-75e1-4c86-afd0-f57e31d64cd6_rw_3840.jpg?h=0a5020ae7292fb111dcd06c70e293909)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/f0ba4017-dd6e-4c8a-9823-265ac68a9c89_rw_3840.jpg?h=cdd7e74d298ba2f3629ac7ffd85c6851)
Thanks For Viewing!
More of my work can be found here: