FANDUEL DUALFAN SCARVES

Created as part of FanDuel's World Cup We All Speak Footy campaign, DualFan celebrated Canada's multicultural identity through a series of double-sided supporter scarves designed for fans with dual heritage. Each scarf paired Canada with another competing nation, giving supporters a way to proudly represent both sides of their identity throughout the tournament. The project highlighted the diversity of Canadian soccer culture while transforming a classic piece of fan merchandise into a meaningful symbol of belonging, connection, and shared pride on the world stage.

Collaborators
Max Sawka, Jenny Luong, Scott Lew, Sohpia Wilby, Jeffrey Rae, Mark Hewitt, David McAnoy, Pantea Kouhpayeh, David Terpstra, Ian Flynn

Featured On
Global News
Ad Age
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© 2026 Matt Doyle Design
Hamilton, Ontario, Canada, Earth, Milky Way.