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SUPPLY AND DEMAND BEER AND PIZZA

When London, Ontario's beloved Beerlab! evolved into Supply & Demand Beer Co., the brewery needed an identity that reflected its next chapter. Known for small-batch experimentation and an ever-changing lineup of beers, the challenge wasn't simply creating a new logo, it was building a flexible brand system capable of growing alongside the brewery's creativity.

The result is a handcrafted visual identity inspired by the personalities behind the brand, balancing authenticity, approachability, and individuality across packaging, merchandise, and the taproom experience.

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© 2026 Matt Doyle Design
Hamilton, Ontario, Canada, Earth, Milky Way.