In 2018, Simulation Football League asked me to rebrand the league from top to bottom, including the league logo, broadcast and partner logos, as well as 26 team identities.
The Simulation Football League is a sporting experience unlike any other. YOU are the player, the coach, and the owner. YOU determine how the games are planned, played, and won. YOU are the star! In coordination with the commissioner and each individual team owner, I created an updated logo suite consisting of a primary logo, secondary logo, alternate logo and word mark for the league and each team that was interested in going forward with a rebrand of their own.
Client: Simulation Football League
SFL Rebrand Scope:
- Discovery & Strategy
- League Brand identity
- 26 Team Brand Identities
9 logos featured in Logo Lounge 13
LEAGUE IDENTITY
TEAM IDENTITIES
