In 2021, I collaborated with the TBL to refresh the brand identity of their newest expansion team, the Central Alabama Jaguars. The branding package included a primary, secondary, alternate, monogram and word mark.
Client: Central Alabama Jaguars
Rebrand Scope:
- Discovery & Strategy
- Brand Identity
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/35283de0-2553-4938-a5e1-2ada183a26d3_rw_3840.jpg?h=f8a2720ea92f69dfdfabee5990974442)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/ffb6928d-5816-4397-a572-6cd7f5cca4ea_rw_3840.jpg?h=92c9e6eb028f0964e8fdb606de68a18d)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/52ba1694-cd98-48c4-b466-d12fe552036a_rw_3840.jpg?h=3e828384ec7549382003b6ea522bf1b2)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/a63b045d-8a0e-4217-8e85-8c1ce59b9668_rw_3840.jpg?h=92a661eaddb85b937dc6fb7c041a7f2a)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/51485fe5-9b2b-4ce0-9f6a-001d33baaa16_rw_3840.jpg?h=53c4a18dbad8171bce96ec9d12b5d207)