In 2021, the WUBL came to me to develop the brand identities for each team in the league, consisting of a primary, secondary, alternate and word mark logo. Below is the visual identity done for the Lansing Sphinx.
Client: WUBL
Rebrand Scope:
- Discovery & Strategy
- Brand Identity
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/093be0a0-a8c7-4894-96cb-79c358812baf_rw_1920.png?h=b458d9e4e22f04964d91eac3ea5707cd)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/0b9f7474-bf9b-4ec7-a597-5dfb6395266c_rw_1920.png?h=49a052b6ea53d7c135b5ff2e2b04f0d8)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/0049a239-58f0-4ac0-abf3-110de13a6bb8_rw_1920.png?h=70fa4ecf2a2161573c10e13e4aeef854)