In 2021, the WUBL came to me to develop the brand identities for each team in the league, consisting of a primary, secondary, alternate and word mark logo. Below is the work done for the Louisville Pride.
Client: WUBL
Rebrand Scope:
- Discovery & Strategy
- Brand Identity
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/f7cdf0bc-679a-4669-be9b-0fa50f00943a_rw_1920.png?h=ec48cd81d0a19b86d2bb579734707810)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/96bad677-56d0-4b10-9818-f8a663dc4ffb_rw_1920.png?h=a7dfacc6d3265460db7fd64b5de282ea)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/9746c376-0fec-4e9a-b31a-dd250e67b6ef_rw_1920.png?h=80d6bd1a4a73b44f3de8efd405106722)