Concept exploration for the different Toronto Blue Jays 2023 season campaign slogans:
- Hits Different
- Our House
- Next Level 2.0
Creative Direction: Bart Sciana & Janki Lathia
Art Direction: Alex Rosa
Client: Toronto Blue Jays
Studio: Rogers Sports and Media
HIT'S DIFFERENT EXPLORATION
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/73ae1caa-cb39-4861-bf29-99b7551c1c15_rw_1920.png?h=1d955b768936e11c92e8df5b14d2308f)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/049057db-ae6d-4789-a101-0dd2dd669ff6_rw_1920.png?h=855d488129b505a8214baedf97980d9d)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/74ecf649-2431-466a-9c7b-ffb8c2609779_rw_1920.png?h=505f104834f74b5dd38b93969a0aedb7)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/50fdae5a-d3ca-4f98-a33a-58c9b3248885_rw_3840.png?h=40abde58fc38dcb1b7ef5003dd7d9edc)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/fea2996a-6184-49b7-aaea-5ec8b58b818f_rw_1920.png?h=85ba7017647031bf8da8aa103ed26bd7)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/ea3ee61c-60cb-4fd6-b4f6-f00fc77d29e8_rw_1920.png?h=dafa8f22b24d9ade4864aa32016897c3)
OUR HOUSE EXPLORATION
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/5ca27c2d-b65d-49a7-b1eb-ee957df3ca21_rw_1920.png?h=c01a8f7cc953a36bd38f57163c01c013)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/eb7f195b-3c7e-4bbb-a1e7-85d4fcd40914_rw_1200.png?h=708caf8b94f57b8976b38813ad117f67)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/003fbfc4-8ddc-4cdc-8c01-4651f20f07bf_rw_1200.png?h=ba7aba7a964a1b480e1059a9930823a5)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/19b552ee-2e4d-49b5-9eeb-057c1836cf60_rw_1920.jpg?h=62750af95e3e2ab8027b2329c5514fd5)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/a6e5755c-e862-4b20-9105-ec8986967577_rw_1200.jpg?h=378a30048fc77524d798dd86afa3f737)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/fcddac06-8055-43ef-9b88-532555c0ac43_rw_1200.jpg?h=7d4826c725726baaa7227af021d92934)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/3a8d357a-219c-4ac0-9e35-a8fb3378998a_rw_1200.jpg?h=f950efef82d52916bf53ac3fa0ff8670)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/0c7b6336-4fba-4784-bb14-29000d01217c_rw_1920.png?h=f85d23f899ef40f061fb294d872537fe)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/1d460682-a8e5-43f7-b62a-7edec4a20f8f_rw_1200.png?h=54d4afc2ac6fb927ad0aac5d9f34b453)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/95c63ccb-b369-4ec4-ab1b-95b26897468b_rw_1920.png?h=969015494cfce081690d41ca7f0a4bad)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/00f5d0b7-39af-46ef-a646-3a5abcf226c4_rw_1200.jpg?h=45c46a0c334f52fad66c0ae75cdf3027)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/55b4e9b3-a8c4-4e85-aa19-b83786df4ad8_rw_1920.png?h=01293d39b3c284be8407e7031c6a2c99)
NEXT LEVEL 2.0 EXPLORATION
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/83fe8bf6-0305-4eec-9532-3fe90a74de1c_rw_1920.gif?h=82b6eba311ecb461e6e55b54dc81a009)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/132368a5-3c29-4248-8096-f50902ecc4ca_rw_1920.jpg?h=cf2e545cb53e64aac8bfac826de6d278)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/2879c83a-ef09-4642-8219-b02954a76ab2_rw_600.jpg?h=a88fb718702e4c31e8ee335e9bd593e5)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/bc4cfe28-6991-4666-ac0a-739823ee0c1f_rw_600.jpg?h=71cfbec4c9358d1a2bbc7b4851962df5)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/3fc13dc2-65db-4195-a4d9-cd035d7f2169_rw_600.jpg?h=319dba3d0bb629e3af20ae3eaaa39074)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/93daf20f-94e6-422c-aa44-82e9eb3f72ed_rw_600.jpg?h=a07cba78f60ed8a46fa958ed62179c46)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/319e791f-0681-4867-901d-5ae4f66c9e0c_rw_600.jpg?h=3a85be93690db43d71b3f93370d9f422)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/4baf06ca-ad73-4d28-a150-2adb61e6ccf1_rw_600.jpg?h=45766c7abc673366a6e3b296e07a5766)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/ebf1689e-263f-4be8-a26d-495962d52703_rw_600.jpg?h=ef447a03b3b4400d8ef253cd6b6e40b9)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/57319034-c289-4714-b7b2-44b1f1deee83_rw_600.jpg?h=d5d75eafab449e35a5a3f44a4d10f457)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/ae518e77-07ac-435f-9f6b-faec3a40cd1d_rw_1920.jpg?h=3c769ebefb75e303b42ef0a8d2f2bb97)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/a98a3bcd-77db-4785-8960-9258b6b636fb_rw_1920.jpg?h=97bf90eeae5fe8e381c11842ab89761b)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/8fa4123e-2111-4398-af1f-25dfba6ed105_rw_1920.jpg?h=5d57f34781c3281e06d2737256f25ac1)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/d396cf8e-c82a-4797-a9f1-3f80a6629801_rw_1920.jpg?h=d12fa7469c77b3fa9a86225946aa9ddd)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/c650da72-5cc8-4eb2-97bb-9dbfeeef8ad2_rw_1920.jpg?h=d61e406c322372190079054cbfab19d8)