In 2021, the WUBL came to me to develop the brand identities for each team in the league, consisting of a primary, secondary, alternate and word mark logo. Below is the visual identity done for the Owensboro Fillies.
Client: WUBL
Rebrand Scope:
- Discovery & Strategy
- Brand Identity
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/130f6614-792d-4b4d-8d17-34b352a2b416_rw_1920.png?h=adea45e3f3e916b82d91c89514666251)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/4069bf10-3963-4ecc-8acd-17acf8af05f5_rw_1920.png?h=c0ac59caeeb78dc8249a0543d3bac647)
![](https://cdn.myportfolio.com/425a9753-6ed3-427a-a187-d0b95148c813/3aeebf3d-a2fa-4a8f-9112-fbdf0f330e6e_rw_1920.png?h=c573b6f0f22570038aab3208e2de2ea8)